Lea

I collaborated with my manager to develop new branding for Apartment List's sub-brand, Lea, a GenAI leasing agent. Our goal was to create a brand that highlighted Lea's omnichannel AI features. The logo features a clover-like shape with a subtle chat bubble integration, inspired by Lea's four communication channels: email, chat, text, and voice. Developing a cohesive system and design elements was crucial in establishing the brand identity. The branding focuses on a visual representation of AI technology, emphasis on communication, consistency across all touchpoints, and a scalable design system.